As a coach, building a successful sales funnel is crucial for growing your business, attracting clients, and generating consistent revenue. A sales funnel guides potential clients through a journey—from discovering your services to ultimately hiring you as their coach. The right tools can help you automate this process, saving time and allowing you to focus on delivering value to your clients.
In this post, we’ll explore the best tools for coaches to build a sales funnel that converts, no matter your budget or technical expertise.
1. ClickFunnels
Best for: Coaches who want an all-in-one sales funnel builder.
ClickFunnels is a popular tool for building sales funnels quickly and easily. It’s an all-in-one platform that allows you to create landing pages, automate follow-ups, and track conversions. The drag-and-drop interface makes it easy to design high-converting pages without needing any coding skills.
With ClickFunnels, you can create a funnel that takes prospects through each step of the buyer’s journey—offering free content, promoting low-ticket products, and finally selling your high-ticket coaching services.
Key Features:
- Easy-to-use drag-and-drop funnel builder
- Pre-designed templates for landing pages and opt-in forms
- Integrates with email marketing platforms
- Sales tracking and analytics
Pro Tip: ClickFunnels offers a 14-day free trial, so you can test it out before committing.
2. Kajabi
Best for: Coaches offering digital courses and membership sites.
Kajabi is an all-in-one platform designed specifically for knowledge-based businesses like coaching. In addition to creating sales funnels, it allows you to host digital products, manage memberships, and send automated email campaigns.
What sets Kajabi apart is its seamless integration between landing pages, online courses, and marketing automation. If you’re offering coaching packages alongside digital products like courses or memberships, Kajabi makes it easy to handle everything in one place.
Key Features:
- Sales funnel builder with automation features
- Easy-to-create landing pages and opt-in forms
- Course and membership hosting
- Integrated email marketing and automation
Pro Tip: Kajabi is pricier than other tools, but its all-in-one solution can replace several individual tools, making it worth the investment.
3. ConvertKit
Best for: Coaches focusing on email marketing to nurture leads.
ConvertKit is an email marketing tool tailored for creators and coaches. It’s perfect for building an email list and nurturing your audience through targeted campaigns and automations. You can easily create forms and landing pages to capture leads and then automate a sequence of emails to build relationships with potential clients.
ConvertKit also integrates well with other tools like Teachable and WordPress, making it easy to manage your coaching business from multiple platforms.
Key Features:
- Simple landing page and form builder
- Email marketing automation and segmentation
- Integrates with other platforms (Teachable, WordPress, etc.)
- Visual automation builder for mapping out email sequences
Pro Tip: Use ConvertKit’s free plan to start building your email list and nurturing leads without upfront costs.
4. Leadpages
Best for: Coaches who need high-converting landing pages.
Leadpages is a tool focused on creating landing pages that convert. Whether you’re building a sales page, lead capture page, or webinar registration page, Leadpages offers an easy drag-and-drop builder with a wide range of templates designed to drive conversions.
It integrates with most major email marketing platforms and CRMs, making it easy to add leads into your sales funnel and start nurturing them. With its built-in analytics and A/B testing, you can continually optimize your landing pages to improve conversions.
Key Features:
- Drag-and-drop landing page builder
- A/B testing for optimizing page performance
- Integrates with email marketing and CRM tools
- Templates designed for high conversion rates
Pro Tip: Use Leadpages to create multiple landing pages for different audience segments, helping you target the right clients with tailored offers.
5. ActiveCampaign
Best for: Coaches who need advanced email automation and CRM features.
ActiveCampaign is a robust marketing automation tool that combines email marketing, sales automation, and CRM features in one platform. It’s ideal for coaches who want to create personalized email sequences based on client behavior, track potential clients through the sales pipeline, and manage all their client relationships.
With ActiveCampaign, you can easily set up automated workflows that nurture leads at different stages of the sales funnel, helping you build stronger relationships and close more sales.
Key Features:
- Advanced email automation and segmentation
- Built-in CRM for managing client relationships
- Email personalization and behavioral targeting
- Integrates with various platforms and tools
Pro Tip: ActiveCampaign offers in-depth reporting and analytics, so you can track the performance of your funnels and make data-driven decisions.
6. Teachable
Best for: Coaches who offer online courses or digital products.
If you’re a coach who offers online courses as part of your funnel, Teachable is a must-have tool. It allows you to create and sell courses, build landing pages, and manage student interactions all in one platform. While it’s not a traditional funnel-building tool, it’s an excellent choice for coaches who want to add educational content to their sales process.
Teachable also integrates with email marketing tools like ConvertKit and Mailchimp, making it easy to incorporate your courses into a larger sales funnel.
Key Features:
- Course creation and hosting
- Built-in landing pages and sales tracking
- Integrates with email marketing platforms
- Simple checkout and payment processing
Pro Tip: Teachable offers a free plan, so you can start building and selling courses without any upfront costs.
7. Mailchimp
Best for: Coaches starting out with email marketing on a budget.
Mailchimp is a well-known email marketing tool that’s great for beginners. With its free plan, you can build a basic sales funnel through landing pages and automated email sequences. While it’s not as advanced as some of the other tools on this list, Mailchimp is ideal for coaches who are just starting out and want to build an email list without spending a lot of money.
Key Features:
- Free plan available with limited features
- Basic landing page and form builder
- Email marketing automation
- Simple CRM for managing client relationships
Pro Tip: Use Mailchimp’s free plan to build your email list and send out automated lead nurturing emails. As your business grows, you can upgrade to unlock more advanced features.
8. Thrive Architect
Best for: Coaches using WordPress who need customizable landing pages.
Thrive Architect is a WordPress plugin that helps you create high-converting landing pages without needing any coding skills. It offers a variety of pre-designed templates specifically designed for building sales funnels, opt-in pages, and webinar registration pages.
Since it’s a WordPress plugin, Thrive Architect works well with most other tools, making it easy to build a seamless funnel that guides potential clients through your coaching services.
Key Features:
- Drag-and-drop page builder for WordPress
- High-converting landing page templates
- Integrates with popular email marketing tools
- A/B testing for landing pages
Pro Tip: Use Thrive Architect if you’re already using WordPress for your website and want a cost-effective way to build custom landing pages that convert.
Conclusion
Building a sales funnel is essential for attracting and converting leads into paying coaching clients. With the right tools, you can automate this process, saving time and improving your client acquisition efforts. Whether you’re looking for an all-in-one solution like ClickFunnels or a simple email marketing tool like ConvertKit, there’s a tool out there that fits your needs and budget.
At Square Page Digital, we specialize in helping coaches build high-converting sales funnels using the best tools available. Let us help you design a funnel that attracts your ideal clients and grows your coaching business. Contact us today to get started!